Green Business School at Green International University (GIU) successfully organized Marketing Day under the theme “From Dramas to Brands,” bringing together distinguished industry professionals to explore the evolving connection between storytelling, media, and contemporary marketing. The event featured an insightful discussion with a diverse panel of renowned professionals, including Adeel Afzal, acclaimed actor, storyteller, screenwriter, and journalist; Dr. Saleha Waqar Butt, MAP Representative, Corporate Influencer, and CEO of Shayan Exclusive; Laraib Abid, social activist, influencer, and entrepreneur; and Hamid Noor, CEO of Alpha Solutions.
The session was skillfully moderated by Madam Mehwish Mukhtar, Program Head, Media & Communication, under the leadership of Dr. Hina Jaffery, Head of Department, Green Business School. The discussion highlighted the growing influence of storytelling and media narratives in shaping brand identity, engaging audiences, and developing impactful marketing strategies. Through their professional experiences and industry insights, the speakers offered students valuable perspectives on the practical application of creativity, communication, and strategic thinking in the modern business landscape.
The event reflected Green International University’s commitment to fostering industry–academia collaboration, experiential learning, and professional development. By providing students with opportunities to interact with leading industry experts, GIU continues to bridge the gap between academic knowledge and real-world practice, preparing future professionals to navigate the evolving fields of marketing, media, and business communication. Green International University remains dedicated to creating meaningful learning experiences that inspire innovation, encourage collaboration, and empower students to become the next generation of industry leaders.
