GIU is an extraordinary place for learning, discovery and transformation. Here, you have the freedom
to ask questions, challenge the ordinary and spark innovation. We seek out bright and curious minds
with revolutionary ideas to create an empowering community of leaders and change makers.
To equip students with in-depth knowledge of media theories, tools, and practices.
To develop strong communication, critical thinking, and storytelling skills.
To train students in ethical journalism, public relations, and digital media strategies.
To foster creativity, research orientation, and technical expertise in media production.
To prepare students to analyze and influence public opinion through responsible media content.
To enable students to adapt to rapidly changing global media trends and technologies.
Role and Scope
After completing the BS Mass Communication, the students will be able to:
Prepares students for careers in journalism, television, radio, film, and digital content creation.
Offers opportunities in public relations, advertising, corporate communication, and media consultancy.
Equips graduates to work in news channels, production houses, NGOs, government agencies, and international organizations.
Provides a strong foundation for advanced studies (MS/MPhil) and research in media and communication fields.
Enables students to become media entrepreneurs, content creators, and influencers in the digital age.
Contributes to shaping informed, ethical, and socially responsible media professionals in society
Semesters and Courses
Semester I
Course Code
Course Title
Credit Hours
GEC-6101
Functional English
3(3+0)
GEC-6102
Quantitative Reasoning - I
3(3+0)
IDAC-6201
Introduction to Economics
2(2+0)
BSMM-6301
Introduction to Media and Mass Communication
2(2+0)
IDAC-6202
Principles of Management
3(3+0)
GEC-6103
Introduction to Psychology
2(2+0)
NCC-6401
Teaching of Holy Quran with Translation I
N.C
Total Credit Hours
15(15+0)
Semester II
Course Code
Course Title
Credit Hours
GEC-6104
Expository Writing
3(3+0)
GEC-6105
Applications of Information Communication Technologies
3(2+1)
GEC-6106/6107
Islamic Studies/Ethics
2(2+0)
GEC-6108
Introduction to Physics
3(2+1)
GEC-6109
Ideology And Constitution of Pakistan
2(2+0)
BSMM-6302
Mass Media in Pakistan
3(3+0)
NCC-6402
Teaching of Holy Quran with Translation II
N.C
Total Credit Hours
16(14+2)
Semester III
Course Code
Course Title
Credit Hours
GEC-6110
Quantitative Reasoning-II
3(3+0)
GEC-6111
Civics and Community Engagement
2(2+0)
GEC-6112
Entrepreneurship
2(2+0)
BSMM-6303
Introduction to Social Media
3(3+0)
BSMM-6304
Foundation of Advertising and Public Relations
3(3+0)
BSMM-6305
Functional Urdu
3(3+0)
NCC-6403
Teaching of Holy Quran with Translation III
N.C
Total Credit Hours
16(16+0)
Semester IV
Course Code
Course Title
Credit Hours
GEC-6113
International Relations
2(2+0)
IDAC-6203
Introduction to Political Science
2(2+0)
IDAC-6204
Introduction to Sociology
2(2+0)
BSMM-6306
Fundamentals of News Reporting
3(3+0)
BSMM-6307
Introduction to Broadcast Media
3(3+0)
BSMM-6308
Current Affairs
3(3+0)
NCC-6404
Teaching of Holy Quran with Translation IV
N.C
Total Credit Hours
15(15+0)
Semester V
Course Code
Course Title
Credit Hours
IDAC-6205
Gender Studies
2(2+0)
BSMM-6309
Media and Communication Theories I
3(3+0)
BSMM-6310
Communication Research Methods-I
3(3+0)
BSMM-6311
Development Communication
3(3+0)
BSMM-6312
Digital Tools
3(3+0)
Total Credit Hours
14(14+0)
Semester VI
Course Code
Course Title
Credit Hours
IDAC-6206
Introduction to Law
2(2+0)
BSMM-6313
Media and Communication Theories II
3(3+0)
BSMM-6314
Communication Research Methods-II
3(3+0)
BSMM-6315
Film and Theatre Studies
3(3+0)
BSMM-6316
Reporting I
3(3+0)
BSMM-6317
Data and Digital Journalism
3(3+0)
Total Credit Hours
17(17+0)
Summer
Course Code
Course Title
Credit Hours
INT-6501
Internship*
3(0+3)
Total Credit Hours
3(0+3)
*A formal internship must be carried out after completing the 6th semester to provide students with early exposure to the business world. However, students joining from the spring semester can be provided an exception to carry out their corporate internships during the subsequent summer after their 5th semester.
