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COURSE FACT

STUDY LEVEL PROGRAM DURATION CREDITS HOURS

Under Graduate

8 Semesters, 4 years

128

Eligibility Criteria

12 Years FA / F.Sc. or equivalent with a minimum of 45% marks

BS Media and Mass Communication


Objectives

  • To equip students with in-depth knowledge of media theories, tools, and practices.
  • To develop strong communication, critical thinking, and storytelling skills.
  • To train students in ethical journalism, public relations, and digital media strategies.
  • To foster creativity, research orientation, and technical expertise in media production.
  • To prepare students to analyze and influence public opinion through responsible media content.
  • To enable students to adapt to rapidly changing global media trends and technologies.

Role and Scope

After completing the BS Mass Communication, the students will be able to:

  • Prepares students for careers in journalism, television, radio, film, and digital content creation.
  • Offers opportunities in public relations, advertising, corporate communication, and media consultancy.
  • Equips graduates to work in news channels, production houses, NGOs, government agencies, and international organizations.
  • Provides a strong foundation for advanced studies (MS/MPhil) and research in media and communication fields.
  • Enables students to become media entrepreneurs, content creators, and influencers in the digital age.
  • Contributes to shaping informed, ethical, and socially responsible media professionals in society

semesters and courses

Semester I

Course Code Course Title Credit Hours
GEC-6101 Functional English 3(3+0)
GEC-6102 Quantitative Reasoning - I 3(3+0)
IDAC-6201 Introduction to Economics 2(2+0)
BSMM-6301 Introduction to Media and Mass Communication 2(2+0)
IDAC-6202 Principles of Management 3(3+0)
GEC-6103 Introduction to Psychology 2(2+0)
NCC-6401 Teaching of Holy Quran with Translation I N.C
Total Credit Hours 15(15+0)

Semester II

Course Code Course Title Credit Hours
GEC-6104 Expository Writing 3(3+0)
GEC-6105 Applications of Information Communication Technologies 3(2+1)
GEC-6106/6107 Islamic Studies/Ethics 2(2+0)
GEC-6108 Introduction to Physics 3(2+1)
GEC-6109 Ideology And Constitution of Pakistan 2(2+0)
BSMM-6302 Mass Media in Pakistan 3(3+0)
NCC-6402 Teaching of Holy Quran with Translation II N.C
Total Credit Hours 16(14+2)

Semester III

Course Code Course Title Credit Hours
GEC-6110 Quantitative Reasoning-II 3(3+0)
GEC-6111 Civics and Community Engagement 2(2+0)
GEC-6112 Entrepreneurship 2(2+0)
BSMM-6303 Introduction to Social Media 3(3+0)
BSMM-6304 Foundation of Advertising and Public Relations 3(3+0)
BSMM-6305 Functional Urdu 3(3+0)
NCC-6403 Teaching of Holy Quran with Translation III N.C
Total Credit Hours 16(16+0)

Semester IV

Course Code Course Title Credit Hours
GEC-6113 International Relations 2(2+0)
IDAC-6203 Introduction to Political Science 2(2+0)
IDAC-6204 Introduction to Sociology 2(2+0)
BSMM-6306 Fundamentals of News Reporting 3(3+0)
BSMM-6307 Introduction to Broadcast Media 3(3+0)
BSMM-6308 Current Affairs 3(3+0)
NCC-6404 Teaching of Holy Quran with Translation IV N.C
Total Credit Hours 15(15+0)

Semester V

Course Code Course Title Credit Hours
IDAC-6205 Gender Studies 2(2+0)
BSMM-6309 Media and Communication Theories I 3(3+0)
BSMM-6310 Communication Research Methods-I 3(3+0)
BSMM-6311 Development Communication 3(3+0)
BSMM-6312 Digital Tools 3(3+0)
Total Credit Hours 14(14+0)

Semester VI

Course Code Course Title Credit Hours
IDAC-6206 Introduction to Law 2(2+0)
BSMM-6313 Media and Communication Theories II 3(3+0)
BSMM-6314 Communication Research Methods-II 3(3+0)
BSMM-6315 Film and Theatre Studies 3(3+0)
BSMM-6316 Reporting I 3(3+0)
BSMM-6317 Data and Digital Journalism 3(3+0)
Total Credit Hours 17(17+0)

Summer

Course Code Course Title Credit Hours
INT-6501 Internship* 3(0+3)
Total Credit Hours 3(0+3)
*A formal internship must be carried out after completing the 6th semester to provide students with early exposure to the business world. However, students joining from the spring semester can be provided an exception to carry out their corporate internships during the subsequent summer after their 5th semester.

Semester VII

Course Code Course Title Credit Hours
BSMM-6318 Media Ethics and Law 3(3+0)
BSMM-6319 Creative Writing 2(2+0)
BSMM-6320 TV Production 3(2+1)
BSMM-6321 Reporting II 3(3+0)
BSMM-6322 Newspaper Management & Production 3(3+0)
BSMM-6323 Media Psychology 3(3+0)
Total Credit Hours 17(16+1)

Semester VIII

Course Code Course Title Credit Hours
BSMM-6324 Storytelling in Digital Age 3(3+0)
BSMM-6325 Podcasting and Radio Production 3(3+0)
BSMM-6326 Digital Media Distribution 3(3+0)
BSMM-6327 Performance for Theatre 3(3+0)
CPC-6601 Capstone Project 3(0+3)
Total Credit Hours 15(12+3)