GIU is an extraordinary place for learning, discovery and transformation. Here, you have the freedom to ask questions, challenge the ordinary and spark innovation. We seek out bright and curious minds with revolutionary ideas to create an empowering community of leaders and change makers.
BS Media and Mass Communication
Objectives
- To equip students with in-depth knowledge of media theories, tools, and practices.
- To develop strong communication, critical thinking, and storytelling skills.
- To train students in ethical journalism, public relations, and digital media strategies.
- To foster creativity, research orientation, and technical expertise in media production.
- To prepare students to analyze and influence public opinion through responsible media content.
- To enable students to adapt to rapidly changing global media trends and technologies.
Role and Scope
After completing the BS Mass Communication, the students will be able to:
- Prepares students for careers in journalism, television, radio, film, and digital content creation.
- Offers opportunities in public relations, advertising, corporate communication, and media consultancy.
- Equips graduates to work in news channels, production houses, NGOs, government agencies, and international organizations.
- Provides a strong foundation for advanced studies (MS/MPhil) and research in media and communication fields.
- Enables students to become media entrepreneurs, content creators, and influencers in the digital age.
- Contributes to shaping informed, ethical, and socially responsible media professionals in society
semesters and courses
Semester I
| Course Code | Course Title | Credit Hours |
|---|---|---|
| GEC-6101 | Functional English | 3(3+0) |
| GEC-6102 | Quantitative Reasoning - I | 3(3+0) |
| IDAC-6201 | Introduction to Economics | 2(2+0) |
| BSMM-6301 | Introduction to Media and Mass Communication | 2(2+0) |
| IDAC-6202 | Principles of Management | 3(3+0) |
| GEC-6103 | Introduction to Psychology | 2(2+0) |
| NCC-6401 | Teaching of Holy Quran with Translation I | N.C |
| Total Credit Hours | 15(15+0) | |
Semester II
| Course Code | Course Title | Credit Hours |
|---|---|---|
| GEC-6104 | Expository Writing | 3(3+0) |
| GEC-6105 | Applications of Information Communication Technologies | 3(2+1) |
| GEC-6106/6107 | Islamic Studies/Ethics | 2(2+0) |
| GEC-6108 | Introduction to Physics | 3(2+1) |
| GEC-6109 | Ideology And Constitution of Pakistan | 2(2+0) |
| BSMM-6302 | Mass Media in Pakistan | 3(3+0) |
| NCC-6402 | Teaching of Holy Quran with Translation II | N.C |
| Total Credit Hours | 16(14+2) | |
Semester III
| Course Code | Course Title | Credit Hours |
|---|---|---|
| GEC-6110 | Quantitative Reasoning-II | 3(3+0) |
| GEC-6111 | Civics and Community Engagement | 2(2+0) |
| GEC-6112 | Entrepreneurship | 2(2+0) |
| BSMM-6303 | Introduction to Social Media | 3(3+0) |
| BSMM-6304 | Foundation of Advertising and Public Relations | 3(3+0) |
| BSMM-6305 | Functional Urdu | 3(3+0) |
| NCC-6403 | Teaching of Holy Quran with Translation III | N.C |
| Total Credit Hours | 16(16+0) | |
Semester IV
| Course Code | Course Title | Credit Hours |
|---|---|---|
| GEC-6113 | International Relations | 2(2+0) |
| IDAC-6203 | Introduction to Political Science | 2(2+0) |
| IDAC-6204 | Introduction to Sociology | 2(2+0) |
| BSMM-6306 | Fundamentals of News Reporting | 3(3+0) |
| BSMM-6307 | Introduction to Broadcast Media | 3(3+0) |
| BSMM-6308 | Current Affairs | 3(3+0) |
| NCC-6404 | Teaching of Holy Quran with Translation IV | N.C |
| Total Credit Hours | 15(15+0) | |
Semester V
| Course Code | Course Title | Credit Hours |
|---|---|---|
| IDAC-6205 | Gender Studies | 2(2+0) |
| BSMM-6309 | Media and Communication Theories I | 3(3+0) |
| BSMM-6310 | Communication Research Methods-I | 3(3+0) |
| BSMM-6311 | Development Communication | 3(3+0) |
| BSMM-6312 | Digital Tools | 3(3+0) |
| Total Credit Hours | 14(14+0) | |
Semester VI
| Course Code | Course Title | Credit Hours |
|---|---|---|
| IDAC-6206 | Introduction to Law | 2(2+0) |
| BSMM-6313 | Media and Communication Theories II | 3(3+0) |
| BSMM-6314 | Communication Research Methods-II | 3(3+0) |
| BSMM-6315 | Film and Theatre Studies | 3(3+0) |
| BSMM-6316 | Reporting I | 3(3+0) |
| BSMM-6317 | Data and Digital Journalism | 3(3+0) |
| Total Credit Hours | 17(17+0) | |
Summer
| Course Code | Course Title | Credit Hours |
|---|---|---|
| INT-6501 | Internship* | 3(0+3) |
| Total Credit Hours | 3(0+3) | |
*A formal internship must be carried out after completing the 6th semester to provide students with early exposure to the business world. However, students joining from the spring semester can be provided an exception to carry out their corporate internships during the subsequent summer after their 5th semester.
Semester VII
| Course Code | Course Title | Credit Hours |
|---|---|---|
| BSMM-6318 | Media Ethics and Law | 3(3+0) |
| BSMM-6319 | Creative Writing | 2(2+0) |
| BSMM-6320 | TV Production | 3(2+1) |
| BSMM-6321 | Reporting II | 3(3+0) |
| BSMM-6322 | Newspaper Management & Production | 3(3+0) |
| BSMM-6323 | Media Psychology | 3(3+0) |
| Total Credit Hours | 17(16+1) | |
Semester VIII
| Course Code | Course Title | Credit Hours |
|---|---|---|
| BSMM-6324 | Storytelling in Digital Age | 3(3+0) |
| BSMM-6325 | Podcasting and Radio Production | 3(3+0) |
| BSMM-6326 | Digital Media Distribution | 3(3+0) |
| BSMM-6327 | Performance for Theatre | 3(3+0) |
| CPC-6601 | Capstone Project | 3(0+3) |
| Total Credit Hours | 15(12+3) | |