BS Media and Mass Communication
Duration
8 Semesters, 4 years
credit hours
required
134
Eligibility
Intermediate or its equivalent with minimum second division
Objectives
The objective of this program is to provide students with a creative, diverse, and challenging academic environment that encourages risk-taking and promotes an examination of human values, cultural differences, and social questions and to prepare students for areas in the print and telecommunications media sectors.
Introduction:
BS Mass Communication program is designed to prepare students for a career in media, communications, film & TV production, and journalism. In addition to technical hands-on exposure, students also learn about media evolution through an examination of issues such as ownership, control of the media and impact of new media technologies on society. The program links theoretical knowledge and practical skills needed to perform effectively and successfully in the industry.
Role and Scope
After completing the BS Mass Communication, the students will be able to:
- Learn latest trends in mass media as to how latest technology has changed the meaning of communication for us;
- Analyze critically the contents of both print & electronic media;
- Develop a practical understanding of field through internship
- Become media professional;
semesters and courses
Semester 1
| Course Code | Course Title | Credit Hours |
|---|---|---|
| ISL-101 | Islamic Studies-I | 2(2-0) |
| ENG-101 | English I | 3(3-0) |
| MATH-101 | Mathematics | 3(3-0) |
| CS-101 | Introduction to Information & Communication Technologies | 3(2-1) |
| MASS-101 | Introduction to Mass Communication | 3(3-0) |
| ISL-103 | Teaching of Holy Quran with Translation I | 1(1-0) |
| Total Credit Hours | 15 |
Semester 2
| Course Code | Course Title | Credit Hours |
|---|---|---|
| PS-101 | Pakistan Studies | 2(2-0) |
| ENG-102 | English II | 3(3-0) |
| MASS-102 | Mass Media in Pakistan | 3(3-0) |
| MASS-103 | New Writing (English/Urdu) | 3(3-0) |
| MASS-104 | Functional Urdu | 3(3-0) |
| ECO-203 | Economics | 3(3-0) |
| ISL-104 | Teaching of Holy Quran with Translation II | 1(1-0) |
| Total Credit Hours | 18 |
Semester 3
| Course Code | Course Title | Credit Hours |
|---|---|---|
| ENG-201 | English III | 3(3-0) |
| PSY-202 | Social Psychology | 3(3-0) |
| MASS-201 | Broadcast Journalism (TV and Radio) | 3(3-0) |
| MASS-202 | Editing News / Copy Editing (English and Urdu) | 3(3-0) |
| MASS-203 | Current Affairs | 3(3-0) |
| MASS-204 | Political Science | 3(3-0) |
| ISL-201 | Teaching of Holy Quran with Translation III | 1(1-0) |
| Credit Hours | 19 |
Semester 4
| Course Code | Course Title | Credit Hours |
|---|---|---|
| ENG-202 | English III | 3(3-0) |
| GEN-201 | Sociology | 3(3-0) |
| MASS-205 | Reporting and Editing (English-Urdu) | 3(3-0) |
| MASS-206 | Media Ethics and Law | 3(3-0) |
| MASS-207 | Introduction to Film and Theater Studies | 3(3-0) |
| ISL-202 | Teaching of Holy Quran with Translation IV | 1(1-0) |
| Total Credit Hours | 16 |
Semester 5
| Course Code | Course Title | Credit Hours |
|---|---|---|
| STAT-301 | Statistics | 3(3-0) |
| MASS-301 | Introduction to Advertising and PR | 3(3-0) |
| MASS-302 | Online Journalism | 3(3-0) |
| MASS-303 | Communication Theories I | 3(3-0) |
| MASS-304 | Contemporary World Media | 3(3-0) |
| MASS-305 | Introduction to Social Media | 3(3-0) |
| Total Credit Hours | 18 |
Semester 6
| Course Code | Course Title | Credit Hours |
|---|---|---|
| MASS-306 | Feature, Column and Editorial Writing | 3(3-0) |
| MASS-307 | Communication Theories II | 3(3-0) |
| MASS-308 | Foundation of Behavioral Research I | 3(3-0) |
| MASS-309 | Media Seminars | 3(3-0) |
| MASS-310 | General Science and Psychology | 3(3-0) |
| Total Credit Hours | 15 |
Semester 7
| Course Code | Course Title | Credit Hours |
|---|---|---|
| MASS-401 | Foundation of Behavioral Research II | 3(3-0) |
| MASS-402 | Development Communication /DSC | 3(3-0) |
| Specialization I | 3(3-0) | |
| Specialization II | 3(3-0) | |
| MASS-403 | Media in Disaster Management | 3(3-0) |
| Total Credit Hours | 15 |
Semester 8
| Course Code | Course Title | Credit Hours |
|---|---|---|
| GEN-410 | Research Project | 6(0-6) |
| MASS-404 | International Communication | 3(3-0) |
| MASS-405 | Media Culture and Society | 3(3-0) |
| Specialization III | 3(3-0) | |
| Specialization IV | 3(3-0) | |
| Total Credit Hours | 18 | |
| Grand Total | 134 |
Specializations
Print Media
| Course Code | Course Title | Credit Hours |
|---|---|---|
| MASS-406 | Advanced Reporting | 3(3-0) |
| MASS-407 | Newspaper Management and Production | 3(3-0) |
| MASS-408 | Media Marketing and Management | 3(3-0) |
| MASS-409 | Magazine Journalism | 3(3-0) |
Broadcast (Radio, TV), Film and Theater Studies
| Course Code | Course Title | Credit Hours |
|---|---|---|
| MASS-410 | Film Theater & Society | 3(3-0) |
| MASS-411 | Introduction to Film Studies | 3(3-0) |
| MASS-412 | Script Writing for Radio and TV | 3(3-0) |
| MASS-413 | Community Journalism | 3(3-0) |
Advertising and Public Relations
| Course Code | Course Title | Credit Hours |
|---|---|---|
| MASS-414 | Advertising I | 3(3-0) |
| MASS-415 | Advertising II | 3(3-0) |
| MASS-416 | Public Relations I | 3(3-0) |
| MASS-417 | Public Relations II | 3(3-0) |
Mass Communication & Research
| Course Code | Course Title | Credit Hours |
|---|---|---|
| MASS-418 | Mass Communication Theories | 3(3-0) |
| MASS-419 | Crisis Management Communication | 3(3-0) |
| MASS-420 | International Communication | 3(3-0) |
| MASS-421 | Communication Research Methods | 3(3-0) |