The BS Digital Marketing program at Green International University helps students develop practical skills for success in the online business world. It combines creativity, technology and business knowledge to prepare learners for real digital challenges. Students gain hands-on experience in online advertising, brand promotion and data-driven marketing while building creative thinking and communication skills to grow in the fast-changing digital industry.
GIU is an extraordinary place for learning, discovery and transformation. Here, you have the freedom to ask questions, challenge the ordinary and spark innovation. We seek out bright and curious minds with revolutionary ideas to create an empowering community of leaders and change makers.
Program Overview
Why Choose BS Digital Marketing?
Choosing BS Digital Marketing means preparing for a career full of creativity and innovation. The program focuses on digital marketing skills development, helping students understand customer behavior and modern marketing trends. You will learn how digital tools like Google Ads, SEO and social media platforms shape business success.
The program also includes BS Digital Marketing with practical training, so students can apply what they learn through real-time projects and internships. This hands-on learning approach helps you gain confidence to work on real marketing campaigns and build a strong professional portfolio.
Career Scope & Opportunities
Graduates of BS Digital Marketing can work in a variety of industries, as every company needs online presence today. After completing this degree, you can start your career as:
- Digital Marketing Executive
- SEO Specialist
- Social Media Manager
- Content Creator or Strategist
- Brand Marketing Associate
- E-commerce Marketing Expert
You can also start your own freelance business or digital agency to provide online marketing services to local and global clients.
Semester I
| Course Code | Course Title | Credit Hours |
|---|---|---|
| GEC-6101 | Functional English | 3(3+0) |
| GEC-6102 | Quantitative Reasoning - I | 3(3+0) |
| IDAC-6201 | Introduction to Economics | 2(2+0) |
| IDAC-6202 | Introduction to Media and Mass Communication | 2(2+0) |
| BSDM-6301 | Principles of Management | 3(3+0) |
| GEC-6103 | Introduction to Psychology | 2(2+0) |
| NCC-6401 | Teaching of Holy Quran with Translation I | N.C |
| Total Credit Hours | 15(15+0) |
Semester II
| Course Code | Course Title | Credit Hours |
|---|---|---|
| GEC-6104 | Expository Writing | 3(3+0) |
| GEC-6105 | Applications of Information Communication Technologies | 3(2+1) |
| GEC-6106/6107 | Islamic Studies/Ethics | 2(2+0) |
| GEC-6108 | Introduction to Physics | 3(2+1) |
| GEC-6109 | Ideology And Constitution of Pakistan | 2(2+0) |
| BSDM-6302 | Microeconomics | 3(3+0) |
| NCC-6402 | Teaching of Holy Quran with Translation II | N.C |
| Total Credit Hours | 16(14+2) |
Semester III
| Course Code | Course Title | Credit Hours |
|---|---|---|
| GEC-6110 | Quantitative Reasoning-II | 3(3+0) |
| GEC-6111 | Civics and Community Engagement | 2(2+0) |
| GEC-6112 | Entrepreneurship | 2(2+0) |
| BSDM-6303 | Principles of Marketing | 3(3+0) |
| BSDM-6304 | Macroeconomics | 3(3+0) |
| BSDM-6305 | Fundamentals of Accounting | 3(3+0) |
| NCC-6403 | Teaching of Holy Quran with Translation III | N.C |
| Total Credit Hours | 16(16+0) |
Semester IV
| Course Code | Course Title | Credit Hours |
|---|---|---|
| GEC-6113 | International Relations | 2(2+0) |
| IDAC-6203 | Introduction to Political Science | 2(2+0) |
| IDAC-6204 | Introduction to Sociology | 2(2+0) |
| BSDM-6306 | Business Finance | 3(3+0) |
| BSDM-6307 | Managerial Accounting | 3(3+0) |
| BSDM-6308 | Organizational Behaviour | 3(3+0) |
| NCC-6404 | Teaching of Holy Quran with Translation IV | N.C |
| Total Credit Hours | 15(15+0) |
Bridging Semester*
| Course Code | Course Title | Credit Hours |
|---|---|---|
| BSDM-6301 | Principles of Management | 3(3+0) |
| BSDM-6302 | Microeconomics | 3(3+0) |
| BSDM-6303 | Principles of Marketing | 3(3+0) |
| BSDM-6305 | Fundamentals of Accounting | 3(3+0) |
| BSDM-6306 | Business Finance | 3(3+0) |
| Total Credit Hours | 15(15+0) | |
* Students with an Associate Degree/B.A./BSc/Equivalent Degree Program from a Non-Business Background must complete deficient courses during a bridging semester before the fifth semester.
Semester V
| Course Code | Course Title | Credit Hours |
|---|---|---|
| IDAC-6205 | Gender Studies | 2(2+0) |
| BSDM-6309 | Operations Management | 3(3+0) |
| BSDM-6310 | Financial Management | 3(3+0) |
| BSDM-6311 | Marketing Research Methods | 3(3+0) |
| BSDM-6312 | Digital Brand Management | 3(3+0) |
| Total Credit Hours | 14(14+0) |
Semester VI
| Course Code | Course Title | Credit Hours |
|---|---|---|
| IDAC-6206 | Introduction to Law | 2(2+0) |
| BSDM-6313 | Online Consumer Behavior | 3(3+0) |
| BSDM-6314 | Islamic Finance | 3(3+0) |
| BSDM-6315 | Human Resource Management | 3(3+0) |
| BSDM-6316 | Project Management | 3(3+0) |
| BSDM-6317 | Supply Chain Management | 3(3+0) |
| Total Credit Hours | 17(17+0) |
Summer
| Course Code | Course Title | Credit Hours |
|---|---|---|
| INT-6501 | Internship | 3(0+3) |
| Total Credit Hours | 3(0+3) |
*A formal internship must be carried out after completing the 6th semester to provide students with early exposure to the business world. However, students joining from the spring semester can be provided an exception to carry out their corporate internships during the subsequent summer after their 5th semester
Semester VII
| Course Code | Course Title | Credit Hours |
|---|---|---|
| BSDM-6318 | Search Engine Optimization and Analytics | 3(2+1) |
| BSDM-6319 | Graphic Design for Digital Marketing | 2(2+0) |
| BSDM-6320 | Social media and Affiliate Marketing | 3(2+1) |
| BSDM-6321 | Integrated Marketing Communications | 3(3+0) |
| - | Elective I | 3(3+0) |
| - | Elective II | 3(3+0) |
| Total Credit Hours | 17(16+1) |
Semester VIII
| Course Code | Course Title | Credit Hours |
|---|---|---|
| BSDM-6322 | Digital Venture Creation | 3(3+0) |
| BSDM-6323 | Creative Content Writing | 3(3+0) |
| - | Elective III | 3(3+0) |
| - | Elective IV | 3(3+0) |
| CPC-6601 | Capstone Project | 3(0+3) |
| Total Credit Hours | 15(12+3) |
What is the BS Digital Marketing program?
It’s a four-year degree that teaches online marketing, social media and digital advertising skills.
Who can apply for BS Digital Marketing?
Students with Intermediate or equivalent education and at least 45% marks can apply.
What skills will I learn in this program?
You’ll learn SEO, content marketing, social media management and online campaign planning.
What are the career options after BS Digital Marketing?
Graduates can work as digital marketers, SEO specialists or social media managers.
Does GIU offer practical training in this degree?
Yes, the program includes hands-on projects and practical training to build real experience.