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COURSE FACT

STUDY LEVEL PROGRAM DURATION CREDITS HOURS

Under Graduate

8 Semesters, 4 years

134

Eligibility Criteria

Intermediate / Equivalent with a minimum of 45% marks.

BS Media and Mass Communication


Objectives

The objective of this program is to provide students with a creative, diverse, and challenging academic environment that encourages risk-taking and promotes an examination of human values, cultural differences, and social questions and to prepare students for areas in the print and telecommunications media sectors.

Introduction:

BS Mass Communication program is designed to prepare students for a career in media, communications, film & TV production, and journalism. In addition to technical hands-on exposure, students also learn about media evolution through an examination of issues such as ownership, control of the media and impact of new media technologies on society. The program links theoretical knowledge and practical skills needed to perform effectively and successfully in the industry.

Role and Scope

After completing the BS Mass Communication, the students will be able to:

  • Learn latest trends in mass media as to how latest technology has changed the meaning of communication for us;
  • Analyze critically the contents of both print & electronic media;
  • Develop a practical understanding of field through internship
  • Become media professional;

semesters and courses

Semester 1

Course Code Course Title Credit Hours
ISL-101 Islamic Studies-I 2(2-0)
ENG-101 English I 3(3-0)
MATH-101 Mathematics 3(3-0)
CS-101 Introduction to Information & Communication Technologies 3(2-1)
MASS-101 Introduction to Mass Communication 3(3-0)
ISL-103 Teaching of Holy Quran with Translation I 1(1-0)
  Total Credit Hours 15

Semester 2

Course Code Course Title Credit Hours
PS-101 Pakistan Studies 2(2-0)
ENG-102 English II 3(3-0)
MASS-102 Mass Media in Pakistan 3(3-0)
MASS-103 New Writing (English/Urdu) 3(3-0)
MASS-104 Functional Urdu 3(3-0)
ECO-203 Economics 3(3-0)
ISL-104 Teaching of Holy Quran with Translation II 1(1-0)
  Total Credit Hours 18

Semester 3

Course Code Course Title Credit Hours
ENG-201 English III 3(3-0)
PSY-202 Social Psychology 3(3-0)
MASS-201 Broadcast Journalism (TV and Radio) 3(3-0)
MASS-202 Editing News / Copy Editing (English and Urdu) 3(3-0)
MASS-203 Current Affairs 3(3-0)
MASS-204 Political Science 3(3-0)
ISL-201 Teaching of Holy Quran with Translation III 1(1-0)
  Credit Hours 19

Semester 4

Course Code Course Title Credit Hours
ENG-202 English III 3(3-0)
GEN-201 Sociology 3(3-0)
MASS-205 Reporting and Editing (English-Urdu) 3(3-0)
MASS-206 Media Ethics and Law 3(3-0)
MASS-207 Introduction to Film and Theater Studies 3(3-0)
ISL-202 Teaching of Holy Quran with Translation IV 1(1-0)
  Total Credit Hours 16

 

Semester 5

Course Code Course Title Credit Hours
STAT-301 Statistics 3(3-0)
MASS-301 Introduction to Advertising and PR 3(3-0)
MASS-302 Online Journalism 3(3-0)
MASS-303 Communication Theories I 3(3-0)
MASS-304 Contemporary World Media 3(3-0)
MASS-305 Introduction to Social Media 3(3-0)
  Total Credit Hours 18

Semester 6

Course Code Course Title Credit Hours
MASS-306 Feature, Column and Editorial Writing 3(3-0)
MASS-307 Communication Theories II 3(3-0)
MASS-308 Foundation of Behavioral Research I 3(3-0)
MASS-309 Media Seminars 3(3-0)
MASS-310 General Science and Psychology 3(3-0)
  Total Credit Hours 15

Semester 7

Course Code Course Title Credit Hours
MASS-401 Foundation of Behavioral Research II 3(3-0)
MASS-402 Development Communication /DSC 3(3-0)
  Specialization I 3(3-0)
  Specialization II 3(3-0)
MASS-403 Media in Disaster Management 3(3-0)
  Total Credit Hours 15

 

Semester 8

Course Code Course Title Credit Hours
GEN-410 Research Project 6(0-6)
MASS-404 International Communication 3(3-0)
MASS-405 Media Culture and Society 3(3-0)
  Specialization III 3(3-0)
  Specialization IV 3(3-0)
  Total Credit Hours 18
  Grand Total 134

 

 

Specializations

 

Print Media

Course Code Course Title Credit Hours
MASS-406 Advanced Reporting 3(3-0)
MASS-407 Newspaper Management and Production 3(3-0)
MASS-408 Media Marketing and Management 3(3-0)
MASS-409 Magazine Journalism 3(3-0)

Broadcast (Radio, TV), Film and Theater Studies

Course Code Course Title Credit Hours
MASS-410 Film Theater & Society 3(3-0)
MASS-411 Introduction to Film Studies 3(3-0)
MASS-412 Script Writing for Radio and TV 3(3-0)
MASS-413 Community Journalism 3(3-0)

Advertising and Public Relations

Course Code Course Title Credit Hours
MASS-414 Advertising I 3(3-0)
MASS-415 Advertising II 3(3-0)
MASS-416 Public Relations I 3(3-0)
MASS-417 Public Relations II 3(3-0)

Mass Communication & Research

Course Code Course Title Credit Hours
MASS-418 Mass Communication Theories 3(3-0)
MASS-419 Crisis Management Communication 3(3-0)
MASS-420 International Communication 3(3-0)
MASS-421 Communication Research Methods 3(3-0)